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The launch ceremony for strategic promotion of the brand of Chinese pearl culture
Author: Source: Publish time:2010-12-1

The ceremony for strategic promotion of the brand of Chinese pearl culture was grandly launched in CP&J City on 20 November 2010. Quite a few influential media presented.

CP&J City has been jointly developed by Man Sang International Limited, listed on The Stock Exchange of Hong Kong Limited, and other six leading pearl enterprises. CP&J City is located in Zhuji Zhejiang province. It is based on Yang Zi river delta area and serves the whole country. It is influential in the world. The pearl related products are its leading products. It also has accessories made from gold, silver, gem, stone and other materials. The market serves the processing, wholesale, retail, exportation of pearls, jewelry, and gold and silver. On completion, it will have multi-functions, such as trading, exhibition, design, verification, information exchanging, logistic, financing and clearing and professional insurance. It has good governance, provides professional service, and fully equipped with facilities. It is a large scale, specialized, multi-functioned, and modern international pearl processing and trading centre. The general planned area of the project of CP&J City is 1800 mu (approximately 1200 thousand square meters). It is divided into five areas with different functions, i.e. trading area, exhibition area, processing area, business area, and supporting area.

The project of CP&J City has been positioned as the world pearls and jewelry trading centre, which has been supported by officials of governments of Zhejiang province, Shaoxing city, Zhuji city and Shan Xia Hu town since the project kicked off. The project of CP&J City is graded as the major construction project in Zhejiang province and the key construction project in Shaoxing city. Meanwhile, the project is another fresh value added spot of features for the national economy. CP&J City takes good advantages of the Shan Xia Hu pearl cultivation, processing, exportation and trading, together with the advantage of exportation of pearls and other jewelry, using pearl related products as leading force, on the basis of the developed area in Zhejiang province, to build the market as a pearl and jewelry exportation base and a world class pearl purchasing paradise.

Phase one of CP&J City has accommodated more than one thousand business runners. There are several thousand categories of pearls and other jewelry trading products. CP&J City serves markets of over 60 countries and regions. Freshwater pearls by these businessmen trading in CP&J City market account for approximately 75% of the world's total annual turnover. The CP&J City market is graded as and awarded the National Four-A Tourist Scenic Spot, National Market of Good Governance, National Major Wholesale Market, Zhejiang Province Five-Star Market, Zhejiang Province Major Fostering Market, China Top-50 Commodity Market with most valuable brand, Leading Industrial Market run by Zhejing Merchants etc. The aim of Phase one of CP&J City is to generate value of turnover of RMB ten thousand million to RMB fifteen thousand million, among which RMB five thousand million to RMB six thousand million shall be contributed by freshwater pearls trading, RMB two thousand million to RMB three thousand million shall be contributed by salt water pearls trading (including Chinese saltwater pearls, Japanese saltwater pearls, Tahitian pearls and South sea pearls ), and others shall be contributed by gem, diamond and gold trading.

Since the re-modification and upgrading, CP&J City has greatly improved its market function, enhanced its market management, optimized its market service, improved quality of its business operators, strengthened the business runners’ awareness of brands, expanded the reputation and influence of the market, sharpened the competitive force of the market,  stretched the pearl industry chain, promoted the development of pearl industry. Sticking to the operational concept of “Working for Perfect”, performing according to the operational strategy of “ Taking market as guidance, putting promotion as top priority, improving the environment, optimizing the service, being faithful and law-abiding, developing by a harmonized method ”, efforts have been made to promote the CP& J City to develop in a sustainable, speedy and health way. Relying on the city of Chinese pearls, the superiority of pearl industry in Zhuji, and the professional market operation of CP&J City’s, CP&J City market will be stronger and bigger. There will be a new development of Chinese pearls industry.

Zhuji pearl industry has been labeled as “Beauty Economy” for long time. “Beauty Economy” does not only mean the pearls themselves are beautiful but also mean the integration between the pearl and the beautiful Xi Shi culture. Traditionally, a pearl is a symbolic of royal power. However, due to the economic reason, the domestic consumption of pearls has been behind diamond and gold in recent years. Lack of dedicatedly promoting on pearl culture is a main reason. The aim of this activity is to promote the pearl culture strategic. Experts on pearls and media were invited to guide, advocate and enhance the consumption of pearls in order to resume the status of pearls as the Queen of the jewelry family, and the combination of pearl culture and Xi Shi culture. 

     

 

 

 

 

 

 

 

 

Mr. Lin Xian Fu, an executive director of CP&J City delivered a speech and introduced the development history of CP&J City in detail. CP&J City has achieved satisfactory development due to the support and assistance by officials of party and government of Zhuji, peers in pearl industry, media and many business runners. As the largest market specialized in pearls, CP&J City was awarded National 4A Scenic Spot and Zhejiang Five-Star Market of Good Governance, which powerfully underpins the transformation and upgrade of the pearl industry in Zhuji.

 

Front: Mr. Zhao Hong Zhu, the Party Secretary of Zhejiang Province Visited CP&J City
Next: Fair for pearls exportation held in Zhuji
 
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