China Pearls and Jewellery City (“CP & J City), situated in Shanxiahu Town, Zhuji, Zhejiang Province, is a core project that the Zhuji Government has undertaken. The total investment of the project is over RMB3 billion, and the planned site area of Phase 1 is about 410,000 m 2 .

CP&J City shall offer all- new growth potentials, ample business opportunities and comprehensive service to all business runners in the pearl and jewellery industry. Major product lines to be traded at the City shall include a full range of raw pearl, pearl products as well as pearl jewellery, including freshwater pearl, South Sea pearl, Tahitian pearl; other product lines shall include jewellery made of gold, platinum, silver diamonds, gemstones and semi-precious stones. The multi-functions of the city shall range from manufacturing, processing, assembling, research and development, designing, wholesaling, retailing, ordinary and bonded warehousing, delivering, e-commerce, convention, exhibiting and all the way down to a full range of related professional services.

With over 5,000 booths and shops, the project will serve as:

•  a global pearl and jewellery production and processing centre,

•  a distribution and logistic centre,

•  a branded product display and trading centre,

•  a capital circulation and industry information release centre,

•  a jewellery cultural exchange, business travel and shopping centre, and

•  a sales and marketing headquarters of local and international branded manufacturers.

CP&J City shall be divided into five major areas, namely the Jewelry Raw Materials and Accessories, Finished Products and Tools and Equipment Trade Area, Exhibition Area, Manufacturing and Processing Area, Business Service Area and Supporting Facilities Area. It is an integration of the prominent features of jewellery industry with a gigantic business scale and a comprehensive range of supporting facilities of a modern and international standard.