China Pearls and Jewellery City (“CP&J City”), situated in Shanxiahu Town, Zhuji, Zhejiang, China, is regarded as a major construction project by Zhejiang Provincial Government. The planned site area is approximately 1.2 million square meters and the total investment is over RMB 3 billion.
　　CP&J City will be a global pearl and pearl jewellery production and processing centre, a distributing and logistic centre, a brand display and trade centre, a business information and cultural exchange centre, a business travel and shopping centre, and a sales and marketing centre for local and international manufacturers and suppliers.
　　CP&J City shall be divided into five major areas, namely the Trade Area (for raw materials, accessories, finished products, tools and equipment), Exhibition Area, Manufacturing and Processing Area, Business Services Area and Supporting Facilities Area. It is an integration of the prominent features of jewellery industry with a gigantic business scale and a comprehensive range of supporting facilities of a modern and international standard.
　　Major product lines to be traded at the City shall include a full range of pearls and pearl jewellery, other product lines include jewellery made of gold, platinum, silver, diamonds, gemstones and semi-precious stones. The multi-functions of the City shall range from processing, wholesaling, retailing, manufacturing, research and development, trading, designing, examining, information exchanging, ordinary and bonded warehousing, delivering, e-commerce, convention, exhibiting and all the way down to a full range of related professional services.
　　The site area of Phase I is about 410,000 ㎡ and Phase I Market Centre has a total construction area of 160,000 square meters consisting of 2,380 shops and booths. More than one thousand businessmen from both in and abroad China stationed in the City are all operating well. The pearls are marketed to over 50 countries and regions around the world. CP&J City has now been incorporated into the "five-star market" and "4 A-level scenic spots" declaration scheme by local government.